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Stepping Into The Driving Seat With Lotus F1

Posted by Joel Campbell on: June 19th, 2012

Health & wellness technology pioneer, Step Success, is now an official partner of the Lotus Formula 1 Racing Team’s Human Performance Centre. This exciting partnership will see the corporate wellness programme provider working with The Lotus F1 Team Irace Professional Driver Programme & their personal trainers, the Formula 1 pit crew, and factory based staff to improve health and fitness levels of the entire team.

As part of the programme, each driver on the Lotus F1 Team Irace Professional driver programme, their personal trainers & the Lotus F1 Team pit crew will be provided with an Actiped+,  a small device which clips easily onto their shoe and tracks four key measurements; the distance covered, the number of steps taken, how many calories your body has burnt and the length of time you’ve been active.   The advanced technology means you can get a ‘reading’ on all foot-based activities from walking and running, to cycling, gym work, team sports, and even swimming.


The aim is for the whole Team to take simple steps to improve daily activity levels, ultimately making them fitter and faster, thus enabling the team to preform vital tasks more efficiently. Split seconds will make the difference between 1st and 2nd place – so improving fitness levels is a key factor in Motorsport.

For an overview of daily activity and fitness levels, all those in the new wellness programme will be able to access a unique social networking site – www.stepsuccess.com – to download individual data.  The team’s personal trainers will also have access to this activity data, allowing them to ‘fine tune’ individual health and fitness programmes to gain the best results. As an added motivation to keep fit and fuel the competitive spirit, members of the group will also be able to invite colleagues to join them in unique fitness challenges aimed to increase the total number of steps taken each day.

Joel Campbell, founder and Managing Director of Step Success says: “It’s a real privilege to be working alongside such skilled sporting professionals and to support the team to improve their performance levels this season. This scheme is about taking the team’s understanding of their daily activity levels, nutrition and general wellbeing to the next level and equipping them with the statistics to make small, positive changes that will increase results.  We’re looking forward to seeing what a difference this type of technology can make.”

 

Paul Seaby – Race Team Manager

Being a part of a Race Team is a physically demanding job that requires people to be in ‘top shape’.  While fitness has always been a priority for us, working with the Step Success programme will give us access to real time intelligence on daily activity levels.  Armed with this knowledge, we’re confident that we can not only improve overall fitness for individuals, but also boost the motivation & performance of the whole team.

David Thompson MSc – Lotus F1 Team Irace Professional Fitness Coach & Sports Scientist

Step Success is a great visual & motivational aid especially for our young drivers, & would be for any inspiring athlete, no matter what background, or fitness level at which they are competing

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